Meet the founder behind RESET 90
Over a decade in UK automotive retail and dealership leadership, then a direct framework that replaces excuses with targets. No fluff. Just performance.
From the showroom floor to building a performance system
James spent over a decade in UK automotive retail, managing sales teams and leading dealerships. He saw the same patterns — low daily standards, no accountability, excuses instead of targets. RESET 90 is the direct framework he built to fix it.
Most training looks good on paper. This one shows up on the floor.
Results from sales teams using performance cards, sales journals, and 90-day systems that replace excuses with daily targets.
We went from inconsistent prospecting to every rep hitting minimum measurable targets within four weeks. The performance cards made it obvious who was working and who wasn't.
Chris A.
Sales Manager, West Yorkshire Dealership Group
The 90-day system gives us structure we never had. No more 'the market is quiet' — every day has a specific action and a measurable result.
Lisa M.
Sales Director, Leeds Independent Dealer
James doesn't sell theory. He hands you a sales journal, shows you how to use it, and holds you to the targets. That's why it actually sticks.
Tom R.
Business Manager, Bradford Motor Group
Consistent daily activity had always been our weakness. RESET 90 gave us the system — performance cards, daily standards, and a way to track output without guesswork.
Sarah T.
General Sales Manager, North Yorkshire Dealership
performance that starts with action
A direct system built around daily standards, performance cards, and 90-day cycles. No excuses. Just measurable output.
Ready to replace excuses with daily targets?
No pitch. No pressure. One honest conversation about where your team stands and what a reset looks like.