FOUNDER STORY

Built by someone who has managed the numbers.

James McLaren created RESET 90 after a decade in UK automotive retail, progressing through sales executive, business manager and senior dealership leadership roles. The system was not designed in a consultancy boardroom. It was built from live operational problems: overdue leads, weak follow-up, inconsistent manager involvement, CRM neglect, and activity without measurable output. RESET 90 Training & Consultancy now delivers hands-on training and the 90-day implementation system to franchised dealerships and independent dealer groups across the UK.

THE PEOPLE BEHIND THE SYSTEM

The hands that built the framework

Founder-led. Automotive-focused. No fluff, no consultants — just a practical system built from the sales floor.

Bearded man in a navy suit and white shirt standing in a modern office.

Founder & Accountability Architect

James

James McLaren created RESET 90 after ten years in automotive retail, progressing through sales, business management and senior dealership leadership roles. The system was built from live operational problems: overdue leads, weak follow-up, inconsistent manager involvement and activity without measurable output.

FAQS

Questions we hear from dealership leaders

Straight answers to the questions that matter before you commit to a sales execution system.

Stop managing excuses. Start measuring results.

One 90-day cycle. One system. Measurable output.